Remember the OM-10? In 35mm film days, Olympus had their pro quality OM-1, OM-2, OM-3, and OM-4.
Then they had some serious users cameras like the OM-2sp
And finally, for entry level pricing, the OM-G and OM-10
With the right lenses and technique, all were capable of taking award winning photos.
Well, digital has been the format of choice lately. Full Frame, APS-C, 4/3rds, and Micro 4/3rds.
Olympus is firmly entrenched as a leader in the Micro 4/3rds format.
And now, they have remembered the needs of the budget conscious consumer with a new OM-10 style camera.
Current pre-order price is $799 at Adorama (with 14-42 kit lens) and free shipping.
Info on the camera from Adorama:
The Olympus E-M10 Camera with M.Zuiko Digital 14-42mm f3.5-5.6 IIR Lens
(Silver) boasts a powerful TruePic VII image processor, a large,
interactive electronic viewfinder, built-in flash and Wi-Fi, a
warp-speed AF system that allows sequential shooting at 8fps (yes,
eight) and much more.
The E-M10 ups the ante by pairing a 16MP Live MOS sensor with the most powerful TruePic VII image processor for extraordinary resolution and accurate color rendition. Add 3-axis in-body image stabilization that compensates for horizontal and vertical angular shifts (yaw/pitch) as well as camera shake along the optical axis (roll) and you have a camera that captures incredibly sharp images and video, yet is compact enough to bring just about anywhere. A number of versatile external flashes (with wireless remote control capabilities) also play well with the E-M10 for situations that require additional lighting.
The E-M10's slim, elegant body is made of metal, tricked with meticulously engineered metal parts. (The 2x2 dial controls are particularly sweet). The E-M10 just feels right, substantial yet perfectly balanced. It's only fitting that a beautiful camera like this takes such beautiful photos.
Shooting at eye level is comfortably familiar. And when you get a live view of exposure, white balance and other useful information and the ability to control highlights, shadows, colors and more - as you do with the E-M10's electronic viewfinder - you're in position to take some of the best photos of your life. You can also apply various framing grids and a leveling guide for composing better photos and even monitor video recording.
The E-M10 is a marvel of thoughtful design and useful functionality. Built-in Wi-Fi for easy image sharing and wireless control, built-in flash for filling in the shadows and numerous creative tools, tiltable LCD monitor with touch screen.
You might want to wear your running shoes when using the E-M10. High-speed sequential shooting - at a best-in-class 8fps - and super high-speed FAST AF technology ensure that you won't miss the shot no matter how quickly your subject is moving. In fact, the autofocus tracking function is better than ever thanks to enhancements to the group target Continuous AF function. The E-M10 also provides an 81-point AF grid that covers the entire image frame, giving you more focus options than basic DSLRs.
Focus peaking in manual focus mode. Color Creator. HDR and HDR bracketing. Twelve Art Filters and nine Art Effects. Photo Story (including a new Zoom In/Out theme). Photo and Movie Capture (high-quality stills while shooting a movie - at an insane 5fps in P/A/S/M mode). Live Composite Mode for capturing starscapes intuitively. The E-M10 offers you an incredible array of easy-to-use creative tools that can transform your photos from excellent to spectacular.
The M.Zuiko Digital 14-42mm f3.5-5.6 IIR Lens utilizes Olympus' MSC (Movie & Still Compatible) focusing technology for fast and silent autofocus performance. Continuous focusing is extremely smooth during HD video capture, eliminating jarring focus transitions completely. A retractable two-stage barrel design ensures the smallest travel size in your bag.
The E-M10 ups the ante by pairing a 16MP Live MOS sensor with the most powerful TruePic VII image processor for extraordinary resolution and accurate color rendition. Add 3-axis in-body image stabilization that compensates for horizontal and vertical angular shifts (yaw/pitch) as well as camera shake along the optical axis (roll) and you have a camera that captures incredibly sharp images and video, yet is compact enough to bring just about anywhere. A number of versatile external flashes (with wireless remote control capabilities) also play well with the E-M10 for situations that require additional lighting.
The E-M10's slim, elegant body is made of metal, tricked with meticulously engineered metal parts. (The 2x2 dial controls are particularly sweet). The E-M10 just feels right, substantial yet perfectly balanced. It's only fitting that a beautiful camera like this takes such beautiful photos.
Shooting at eye level is comfortably familiar. And when you get a live view of exposure, white balance and other useful information and the ability to control highlights, shadows, colors and more - as you do with the E-M10's electronic viewfinder - you're in position to take some of the best photos of your life. You can also apply various framing grids and a leveling guide for composing better photos and even monitor video recording.
The E-M10 is a marvel of thoughtful design and useful functionality. Built-in Wi-Fi for easy image sharing and wireless control, built-in flash for filling in the shadows and numerous creative tools, tiltable LCD monitor with touch screen.
You might want to wear your running shoes when using the E-M10. High-speed sequential shooting - at a best-in-class 8fps - and super high-speed FAST AF technology ensure that you won't miss the shot no matter how quickly your subject is moving. In fact, the autofocus tracking function is better than ever thanks to enhancements to the group target Continuous AF function. The E-M10 also provides an 81-point AF grid that covers the entire image frame, giving you more focus options than basic DSLRs.
Focus peaking in manual focus mode. Color Creator. HDR and HDR bracketing. Twelve Art Filters and nine Art Effects. Photo Story (including a new Zoom In/Out theme). Photo and Movie Capture (high-quality stills while shooting a movie - at an insane 5fps in P/A/S/M mode). Live Composite Mode for capturing starscapes intuitively. The E-M10 offers you an incredible array of easy-to-use creative tools that can transform your photos from excellent to spectacular.
The M.Zuiko Digital 14-42mm f3.5-5.6 IIR Lens utilizes Olympus' MSC (Movie & Still Compatible) focusing technology for fast and silent autofocus performance. Continuous focusing is extremely smooth during HD video capture, eliminating jarring focus transitions completely. A retractable two-stage barrel design ensures the smallest travel size in your bag.
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